digital marketing Transforming the customer experience: Bridging the gap between IoT and sales

Discover how Schneider Electric and Salesforce are leveraging digital innovation for Schneider’s CRM platform to enhance the digital customer experience. A digital sales enablement platform that connects customers to their products in a cybersecure framework to improve customer interactions. See how to leverage big data and analytics to adopt a predictive and proactive approach that transforms the customer experience
We have a long history with Salesforce, over the years we have enable 40K customers facing employees on Salesforce system and 400k partners across our ecosystem.
We are using Salesforce to connect with our customers and connect with our products. We have started with sales, with customers support, with services, and continuing with IoT to connect every context from our customers interaction to product knowledge.
Thus, being able to create an intersection between those customer signals and customer data with all of the different IoT data that comes from our system, it is really the power we want to enable through this strategic collaboration with Salesforce.

Our CRM is critical for us because it helps us to bridge the gap between IoT and sales. This is why leveraging Salesforce with our CRM at scale for the planets helping our sales to know everything about our customers, with customers interactions, with their digital maturity, with their digital transformation in order to support it. Thus, it enables us with data to have predictive and proactive approach to this customer with a customer context, with the right data, and bring back data to R&D teams to co-innovate with our customers for their value, sustainability and efficiency.

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digital marketing Transforming the customer experience: Bridging the gap between IoT and sales
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Science & Technology	Upload TimePublished on 27 Jun 2018

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